play your way to better emotional health
We believe that toys can be more than fun. They can empower children to feel and live better.
What makes us different?
Highest Standards
Our products meet the highest possible standards for safety, educational rigor, and effectiveness.
Mission Driven
We equip parents with unique and creative toys to help raise emotionally healthy & confident kids.
Designed by Experts
Founded by two psychologists with decades of experience teaching language, social, and emotional skills.
teach them to talk
So many kids struggle to communicate.
We made Picture Play Cards to make it easier for them to learn.
Who We Are
Anton Shcherbakov, Psy.D, BCBA
Co-Founder & Executive Director
Dr. Shcherbakov is a licensed psychologist and nationally recognized expert on ADHD, anxiety, and autism spectrum disorders. He is proud to have helped hundreds of children develop language and emotional regulation skills through his work in clinics, homes, and schools. In addition to being a sought-after presenter at national conferences, he has taught at Rutgers University in the Graduate School of Applied and Professional Psychology. He is dedicated to bringing his clinical expertise to creating toys that help all children feel and live better.Â
Rebecca Schulman, Psy.D, BCBA-D
Co-Founder & Director of Operations
Dr. Schulman is a licensed clinical psychologist with over a decade of experience in school consultation and the evidence-based treatment of anxiety, anger issues, developmental disabilities, and trauma. She is a sought-after clinician and renowned trainer of parents, teachers, and other professionals. In her community outreach work, she has trained hundreds of educators and professionals on topics ranging from ADHD to anxiety and social skills training. She is passionate about creating toys that can help the greatest number of children live an emotionally healthy life.Â
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