At ThinkPsych, we dare to dream big.

Our mission is to create emotionally intelligent toys that educate, inspire, and transform the lives of children worldwide.

What makes us different?

Highest Standards

Our products meet the highest possible standards for safety, educational rigor, and effectiveness.

Mission Driven

We equip parents with unique and creative toys to help raise confident & emotionally healthy kids.

Designed by Experts

Founded by two psychologists with decades of experience teaching language, social, and emotional skills.

Play is the foundation of learning, creativity, self-expression, and constructive problem-solving.
It’s how children wrestle with life to make it meaningful.

Dr. Susan Linn, Psychologist

About The Founders

Anton Shcherbakov, Psy.D, BCBA
Co-Founder & Executive Director

Dr. Shcherbakov is a licensed psychologist and nationally recognized expert on ADHD, anxiety, and autism spectrum disorders. In addition to developing the strategic vision for ThinkPsych, he provides psychotherapy for children, adolescents, and adults at The Center for Emotional Health of Greater Philadelphia. His clinical training consisted of both education and mental health settings ranging from special education schools to inpatient psychiatric units. These formative experiences gave Dr. Shcherbakov insight into the needs of high-risk children and his passion for the dissemination of psychological research through ThinkPsych.

Dr. Shcherbakov has co-authored peer-reviewed research on topics that include depression and suicide prevention. He regularly presents to his local community and at national conferences on the treatment of anxiety, ADHD, OCD, and related conditions. He also previously taught at the Rutgers Graduate School of Applied and Professional Psychology. 

When not working on the latest ThinkPsych product, Dr. Shcherbakov enjoys traveling with his family, cooking meals with too many ingredients, and watching the latest Netflix documentary series.

Rebecca Schulman, Psy.D, BCBA-D
Co-Founder & Director of Operations

Dr. Schulman is a licensed clinical psychologist with over a decade of experience in school consultation and the evidence-based treatment of anxiety, anger issues, developmental disabilities, and trauma. At ThinkPsych, she is responsible for overseeing product development and the day-to-day operations of manufacturing and distribution. Dr. Schulman is a sought-after clinician in her clinical work at Behavior Therapy Associates, where she provides individual, family, and group therapy to children, adolescents and adults. 

Dr. Schulman is a frequent presenter at professional conferences and renowned trainer of parents, teachers, and other professionals. In her community outreach work, she has trained hundreds of educators and professionals on topics ranging from ADHD to anxiety and social skills training. 

Besides her professional life, Dr. Schulman enjoys traveling, spending time with her family, and playing intricate board games with friends well into the night.

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